History and Marketing Strategy of Apple Inc

History and Marketing Strategy of orchard apple tree IncHistory and background of the companyThe history and the back ground of orchard apple tree Inc which calld to be apple Computers, Inc when they first started in California USA and become a multinational company which started from scratch. orchard apple tree Inc mainly deal with consumer electronics, computer softw be convergence and commercial servers. Apples some notable crossings be iPhone, iPod and Macintosh computers.Apple was formed by Steven Paul Jobs 21 and Stephen Gary Wozniak 25, they created a first Apple computer on 1st April 1976 defecated Apple I. Apple was incorporated in 1977 in California (Apple website, FAQ). For ab reveal 20 year Apple computers Inc was predominantly a manufacturer of personal computers that includes Power Mac, Apple I, Apple II, Apple III and Macintosh lines but also faced unstable sales and low market donations. Steven Job resign the company in 1985 due to infighting and he rejoin in 1996 as a CEO of the company. He brought with him a new corporate philosophy of identifiable product and childlike design. Introducing a not bad(p) success of iPod music player in 2001, Apple become a leader in consumer electronic industry, dropping computer from its name and keeping on to dismission the iPad and iPhone. And in present Apple is one of the biggest engine room company in the human beings, with the revenue of over $60 billion per annum Hormby Thomas, A history of Apples Lisa, 1979-1986, Low End Mac, 6th October 2005 Apple website.Strategy and ImplementationPhilosophy of identifiable product and simple design help Apple declare their reaping in early 80s and a huge part of success is due to its leadership in the education sector, which was one of the brilliant business strategy, education environs provided Apple with a great amount of loyal users around the world. They started targeting into education sector in Cupertino California by a very weighty transcrip tion between Steve Job and Jim Baroux of (LCSI) Logo Computer Systems Inc, which was an agreement to donate one Apple II and one Apple LOGO software package to all public school in Texas. The idea was great and the philosophy behind that was that if they donate one package to each school then this would result in thirty more packages to sell, which is estimated as the number of students in one classroom at least and ofcourse some more purchases are possible from parents who wants to support the technology to make their children to stay aware of technology, learn more and get familiar. This significant agreement between Apple Inc and Logo Computer System Inc (LCSI) was a great success though out the State, which establish a very strong and constant presence for Apple in the schools throughout California. This become Apple IIs date in schools right across the United States and the leadership of Apple in education sector around the world continues in the most critical clock time of 1980s. and so Apple made it extremely well in education sector as well as in the families, as parents carry on supporting the learning experience for their children after school Wikipedia, Article, Apple Inc.Technology used and Product/ServicesApple Inc mainly deal with consumer electronics, computer software and commercial servers. Apple is an congressman of itself when comes to technology, the technology they introduce since they first launched and until today. Although there was issues in some software they introduced as well as their Operating organisation that it is not users friendly but Apple keep identifying the issue efficiently and effectively, for example using Microsofts Power point compare to Apples keynote which takes powerPoint apart and figures out how the files work that makes it more user friendly Bill Thompson, 19th Sep 2007, BBC News. They are famous to introduce the best touch sensor in their products which includes Mac, iPhone, iPod and iPad recently, best example is iPhone which is still the leader in smart phone technology and introduced the best touch screen system in the market so far.Apple accommodate introduced various operating system for its products like Macintosh, PowerBook, iPod, iPad and iPhone. Apple always use their own Operating system in all of their products, one of the most famous operating system is iOS which is used in iPhone and OS X, Mac OS X is the worlds most advanced operating system. Built on UNIX foundation and knowing simple as of this is one of the fundamentals of the company. This is why Mac have a reputation of innovative, compatible, highly secure and user friendly Apple website, Mac OS X, Over view.OS X series includes Snow Leopard which was unveiled on 8th of June 2009 and was available to purchase in Cupertino, California and on their website and by twenty-eighth of August 2009 in the market throughout the world Apple website, library, Mac OS Snow Leopard.Mac OS X Versions are Mac OS X Server 1.0, Public Beta, then from 10.0 to the Latest rendering is Mac OS X v10.6 Snow Leopard and 10.7 Lion announced on 20th of October 2010 and expected to release by 2011. Apple have also introduces digital cameras, portable CD audio players, speakers, video consoles and TV appliances Wikipedia, Apple Inc, Mac OS X.The main markets where Apple operatesApple is a multinational company based in Cupertino, California and their product sales in more than 50 countries, one of the most recent successful product of Apple is iPhone, it is available in over 50 countries and more to be added in their network later and Apple iPhones are devising their production company to increase their yearly products because the of their extreme success and they are selling it very well indeed and iPhones are increasing their market share day by day and quit fast.Amit Bhawani, In doion guide, Apple inc, smart phone launch, vodaphoneAs the graph shows, their main markets where they operates are USA, Japan, German y, France, Spain, Canada and UK, over all they are doing very well in Europe and USA itself, besides that they are also in Mexico, Netherland, Sweden, Austria, Finland, Italy, Belgium, Portugal, Switzerland, Denmark, Ireland, New Zealand, Hong Kong and now in India as well. Success of iPhone is a great boom to Apple Inc.Main Products and Ethical challengesApples worldwide smartphone shares boost upto 17% due to iPhone sales reached 7 million in 2009 including the continued version of iPhone 3GS and they are expected to be more because later in the same year they started selling iPhones in China, where as Chinese made a transcript version of iPhone with different software but unable to beat the original one ofcourse.Website Mac Rumors, News, Smartphone market worldwideWorldwide mobile phone market experience less growth as compare to their early years and in this year the growth was as low as 0.1 percent but smartphones was constantly growing their success and performance and growi ng their market upto 12.8 percent nearly every year.They face great competitors like Microsoft which is focusing on delivering software to seamy product personal computers while Apple delivers rich engineered products. Apple relied on high profit margins and never developed a clear response. Other competitors are IBM and Dell which are famous active their durability and have a good reputation in making computers.Product and Business Portfolio Product portfolio plays important role in companys business success especially when come to competition. Product portfolio is to capture and understand customers need according to the market. Apples portfolio is to transform their customers into specifications of the product they are offerings. There has been criticism on iPhone and iPod that these devices has been locked/restricted into iTones and creating iTone Store monopoly but Apple keep ensuring that anyone but their product will be completely locked/restricted to an Apples created worl d. This portfolio keep the former(a) competitors out in some aspects but is also become hard to justify some measures when creating a circle around the customers and keep competitors out. Although the fact that iTunes database format has already been cracked and the third party tool have been updated, example application like cydia which unlock iPhone and enable customers to download various applications and allow them to use their iPhone for all the network providers. But Apple is spending more time trying to ensure that anyone who purchase their product must completely locked in to Apple-centred world in which they use iTones for products like iPod and iPhone, buy from iTones Music store, and purchese only Apple-certified accessories. The new version of iTunes break the fix and they keep updating the versions of iPhone and iPod to lock the customers and other updated and therefore no third party tool is able to unlock the version unless it is certified by Apple itself Bill Thompso n, 2007, BBC News, Article in Technology section.Corporate alternate and Social welfare of employeeApple was one of the highest successful companies founded in 70s, Corporate philosophy of identifiable product and simple design which was introduced by Steve Jobs. Apple cares about their employees and provide them various facilities and benefits that includes, staff discount, paid holidays, maternity leaves, annual bonus and friendly and learning environment.QualityApples relies on best quality for their customers as of their product is design to provide the best output, high profile and highly priced due to their basic strategy of high profit margin on each product and keeping their market stable. They launch the best quality product and improvise it in later versions as required by their customers. They also manage to maintain their product quality with their corporate philosophy of identifiable product and simple design.